Writing tip:

Don't hide behind your words with phrases like "I believe" or "in my personal opinion." All opinions are personal, and they will likely be understood as such. If you are addressing an issue that may have a factual basis, research the topic and back up your conclusions.

Writing Workshops

Word processors and other office applications have greatly improved productivity and reduced the amount of time devoted to mundane tasks. However, as software becomes more sophisticated, employees may begin to rely too heavily on their applications. Technology can make the task of writing easier, but it cannot replace fundamental grammar, usage, and composition skills.

Effective Business Writing

Although most colleges and universities have English composition and writing requirements, the lessons learned in these courses fade with disuse. Using a combination of lively discussion and written exercises, this workshop provides an opportunity for employees to sharpen their basic skills, shed their bad habits, and reinforce their strengths. Topics include syntax, grammar, punctuation, usage, and style.

Advertising Copy Writing

Advertising should focus on the needs of the customer. In this workshop, students examine and critique real-world advertising examples and are given fictional products and services for which they will develop ads. Topics discussed during the course include using the AIDA principle, writing the lead, identifying features and benefits, choosing effective images, using humor, and tracking responses.

International Writing

With transnational mergers and the opening of overseas markets, many domestic companies have been forced to reexamine their communication strategies. International business is often conducted using British English, with which many Americans are unfamiliar. This half-day seminar examines the differences between American and British English with emphasis on etiquette, spelling, usage, and idiom.