Writing tip:

Use parallel construction to reinforce and tie together related ideas. While variety is good, too much variety might prevent the reader from fully understanding these relationships. Instead of "I like to swim, biking, and going to camp," try "I like swimming, biking, and camping."

Technology Solutions

Computer technology has allowed communication to become truly interactive, and what was once a one-way monologue has now become a two-way dialogue. Content providers can provide users with universal and immediate access to information in a variety of formats. These solutions can help to improve internal processes, reduce administrative overhead, and enhance customer satisfaction.

Intranet Development

Internal communications in many companies are ad hoc affairs that rely too heavily on e-mail or paper distribution. Critical information may not reach the people who need it in a timely manner. An intranet or internal web site can serve as a conduit of information flow between departments and provide immediate access to human resource documents, quality policies, and marketing materials.

Blogging and Syndication

Companies are continually finding new ways to leverage their web presence to reach a wider audience. One option is the corporate blog. Content may be written by internal staff or by professional content developers. By providing useful product news and support information, the blog generates interest, increases traffic, and promotes brand awareness. Content may be syndicated through RSS.

XML-Based Documentation

Static documents and user manuals often do not address the specific needs of each customer. They are a one-size-fits-all solution. However, databased and XML-based solutions provide a means of producing dynamic, customer-centric information products. Text and images may be stored in one location and used to generate custom documents in both HTML and PDF format.