Writing tip:

Don't hide behind your words with phrases like "I believe" or "in my personal opinion." All opinions are personal, and they will likely be understood as such. If you are addressing an issue that may have a factual basis, research the topic and back up your conclusions.

Graphic Design Services

The term graphic design may be used to describe any number of activities, including illustration, bitmap editing, page layout, and typography. As used here, the term refers to a more limited subset of these skills. Specifically it refers to the creation and manipulation of digital artwork. This artwork may be in either vector or raster (bitmap) format and used either in print or online.

Images and Illustrations

Bitmap images are those in which color values are mapped to each pixel in a grid. The dimensions of this grid, in the context of the output device used, determine its resolution. For a variety of reasons, images used in print have a higher resolution than those used on the Web. In contrast, vector images are defined by mathematical formulae and are scalable. These are most suitable for use in print.

Photographic Support

If a picture is indeed worth a thousand words, then using photographs to accompany a written piece will dramatically increase its information density. High-resolution digital photography is rapidly replacing traditional techniques, although the fundamental concepts of exposure and composition remain the same. Digital photos may require extensive processing to achieve the desired results.

Data Presentation

Effective data presentation requires a knowledge of statistical methods, graphing programs, and illustration techniques. Figures and graphs produced in a spreadsheet or analysis application often do not conform to publication standards. These figures may require changes in fonts, colors, line weights, and spacing. Careful manipulation will improve the appearance while maintaining their validity.